The Creator and Me

Frank Luntz: Privilege Creator.

GOP pollster Frank Luntz is the genius who helped shift Republicanspeak from “inheritance taxes” to “death taxes,” and dramatically change public support as a result. You see, “inheritance” sounds unearned and aristocratic to the masses, while taxing death sounds outrageously insensitive and unfair. Score!

Similarly, at the behest of his wealthy clients Luntz changed Republicanspeak from “oil drilling” to “energy exploration,” “global warming” to “climate change,” and “health care reform” to “government takeover of health care.”

Is Luntzian linguistics Orwellian? In a 2007 interview with National Public Radio’s Terry Gross, Luntz embraces his inner Big Brother:

“To be ‘Orwellian’ is to speak with absolute clarity, to be succinct, to explain what the event is, to talk about what triggers something happening… and to do so without any pejorative whatsoever.”

Now Luntz is urging his Republican clients to repeatedly use the term “Job Creators” whenever referring to the wealthiest Americans. Mr. Luntz seeks to focus Americans’ attention on the 1%’s trickledownedness, rather than it’s gawdy and growing wealth.

Brilliant! After all, in the midst of a sluggish recovery no one wants to stand in the way of “job creation,” so this turn of phrase is getting Luntz’s wealthy clients exempted from debt reduction sacrifice. (“Sacrifice,” incidentally, is a bad bad word Luntz is urging Republicans to ban. If only Churchill and FDR had been so clever.)

This whole business got me to thinking, “if I could afford to hire old Frank Luntz, what could the wunderkind wordsmith do to get ME exempted from sacrifice?
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Minnesota GOP To Bring Back Fiscal Mullet?

George Orwell called it “Newspeak,” the restriction of disapproved language by a powerful entity. You may also recall that in his dystopian novel 1984, “goodthink” was used to describe an officially sanctioned viewpoint, and “thoughtcrime” was used to describe an illegal type of thought.

So finally I understand why Mrs. Stolles made me read that creepy book. For now I know what is truly going on in the budget negotiations between the GOP-controlled Legislature and DFL Governor Dayton. The biggest sticking point in these negotiations is not really whether DFL legislators can participate in the negotiations, or whether supplying respirators constitutes an essential government service.

No, the show-stopping sticking point is that GOP Newspeak dictates that use of the word “taxes” is a thoughtcrime, because it is not goodthink. No can do. Dayton may as well be requesting Speaker Zellers to commit serial murders on the House floor. Just ask GOP Chair Tony Sutton.

And this presents the Mother of All Sticking Points for budget negotiators.

But have no fear, State Rep. Joe Gimse is here. This clever GOP legislator from Willmar knows that someone who raises revenue but doesn’t call it a “tax” is not technically guilty of a GOP thoughtcrime. Kind of like a robber who only points a fake finger gun through a coat is not guilty of armed robbery, at least on the TV shows I watch.

The PiPress reports today that:

…(Grimes) said he would consider voting for proposals to raise revenue as long as the money doesn’t come from taxes. He said he would consider money from gambling, surcharges or fees.”

Fiscal mullet, Pawlenty style.

Mr. Gimse may be onto something. This looks to be a nifty little thoughtcrime dodge, though far from an unprecedented one. Those of you who hold grudges will recall that then-Governor Tim Pawlenty raised “fees” by 21%, while still aggressively marketing his fidelity to the No New Taxes gods. One cheeky blogger of the day dubbed the maneuver a fiscal mullet — “cosmetic constraint in the front, unrestrained growth in the back.”

So now we have something to negotiate, though we must choose our words very, very carefully. But since I am an infidel who is not governed by GOP Newspeak, I have my own word to describe the potential consideration of, well, you know, “new contributions for the support of a government required of persons, groups, or businesses within the doman of that government.”

I call it “hope.”

Loveland

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