The Target boycott situation has gotten fascinating this week. Pop diva Lady Gaga is now being widely credited for pressuring Target to back off of its policy of using its customers’ dollars to play politics. From numerous LGBT publications to the The Motley Foolto a Los Angeles Times editorial, the conventional wisdom has become this: Target has sworn off politics, and Gaga forced them to do it.
But when I look closely at what Target Executives are saying, that interpretation seems to be inaccurate, or at least premature. As near as I can tell, Target has not announced a change of policy, only a change in process (i.e. the formation of a committee that will decide down the line). If Target has actually “adopted new guidelines for donations to trade associations that prohibit the use of the company’s contributions in political campaigns,” as a Los Angeles Times editorial said, I sure haven’t heard it from Target yet.
For instance, here is what Target VP of Communications Dustee Jenkins told Billboard:
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