Vikings’ Jerry Burns Reminds Us How Badly PR Has F-ed Up News Viewing

The field of public relations has sucked nearly all the emotion, candor, color and sincerity out of news programming.

I haven’t done formal research on this, but my sense is that all of this started in the political world.  After the political handlers got done “training” their bosses and clients, the politicans became rhetorical robots.  As a result, they are now less likely to say anything politically perilous, but they are also unlikely to say anything remotely thought-provoking or candid.

The Sunday news shows are living proof.   Virtually no intelligent life can be found there.  It’s not because the guests aren’t intelligent.  It’s because the guests have all been trained.

About the same time, the burgeoning class of media trainers started to suck out what little color and candor ever existed in the world of corporate communications.  PR pros taught their bosses and clients to stay emotionally flat, avoid unflattering questions, and stay “on message” at all costs.  That is sound advice for the client, to a point, but it is absolutely lethal for audiences hoping to learn anything about a businessperson’s actual personality, insights, or intentions.

Increasingly, this rhetorical neutering reached, sigh, the sports world.  Listen to current Minnesota Vikings coach Leslie Frazier, in all his emotionally flat, cliché-ridden blandness.  “One game at a time,” “everyone do their jobs,” “you take what they give you,” “stick with our game plan.”  Blah, blah, blahtedy blah.  Like white noise, Frazier interviews numb the ear drum.

The ever-programmed Coach Frazier will never begin to hold a player publicly accountable.  For instance, when wide receiver Percy Harvin recently spent a week acting like a spoiled brat, Coach Frazier, who had to be absolutely livid, instead looked like he had been lobotomized.  I can assure you, he had been, by media trainers.

As a result of all this training, I am no more likely to watch an interview of the Vikings’ verbal Vulcan than I am to watch an interview of Mitt Romney, John Boehner, Harry Reid, or Nancy Pelosi.  I have learned from experience that none of them will ever say anything remotely genuine or unscripted.  After all, they have been trained.

If you doubt me about how bad sports interviews have become from a spectators’ standpoint, treat yourself to a walk down memory lane with former Vikings Coach Jerry Burns.

Warning:  Do not watch this with the volume up within earshot of  the kiddies, clergy or your mother:

And mind you, this was a game the Vikings won.

Put that Burns interview alongside a contemporary Leslie Frazier interview, and you will see why the NFL is now rightfully called the “No Fun League.”  Burnsy wasn’t afraid to let his real emotions out, provide somewhat frank analysis and bring his cartoon character personality to the screen.  Burns was employed in the entertainment business, and he entertained unabashedly.

If the Vikings hired me to media train Jerry Burns, I supposed I’d feel obligated to put him through Charm School.  And you know what?  F*#k me for doing it.

– Loveland

Programming note:  Thanks to a West Coast Rowdy reader for passing along the vintage video.

Bad Neighbor

First, it was Minnesota Governor Tim Pawlenty’s smack down in the Iowa Straw Poll, which prompted his premature evacuation.

Then it was Minnesota Congresswoman Michele Bachmann going from first to worst in the blink of an Iowa eye, followed by her Iowegian Chairman stabbing her in the back yesterday.

We Minnesotans have met our Waterloo, Iowa.

Iowa, oh Iowa. We’ve given you Minnesota’s very finest, and you’ve rejected them, for what? A farm subsidy hating Texan? A Bay Stater? Really?

We’ll grant you, our Governor is deadly boring, even to a citizenry that regards boring as a high virtue. And Bachmann’s act — Palin but dumber and meaner — is wearing thin on us too.

But still, we’re freaking neighbors. Does a 275-mile shared border mean nothing to you people?

Maybe it’s Floyd of Rosedale envy. Maybe it’s because we didn’t send enough buses of Minnesotans down to pay your Straw Poll ransom. Or maybe it’s because you’re tired of driving all the way up here only to see our Vikings, Twins, Wild and Timberwolves stink up the joint like an overflowing hog confinement in July.

But come on now, you still have the Food Court at the Mall of America, right?

Whatever it is, we just have to say, it hurts.

– Loveland

Signs That Vikings’ Poor Play May Be Impacting Stadium Push At Capitol

For a long time, I’ve maintained that the quality of the Vikings’ play has almost no impact on the team’s push for a state subsidy to finance a new stadium. But recent developments at the State Capitol are causing me to reconsider that opinion:

• Following yesterday’s twelfth loss of the season, Vikings stadium bill is now being considered as part the Omnibus Homeless Assistance Act.

• During a recent heated exchange on the House floor, a legislator was heard to be bitterly calling his opponent a “Loadholt.”

• During this morning’s opening prayer in the House, firebrand preacher Bradlee Dean referenced Vikings’ quarterback “Muslim Ponder.”

• A member of the Capitol press corps asked the staffer allegedly in an “inapporpriate relationship” with Senator Amy Koch, “who taught you pass defense, Leslie Frazier?”

• The Wisconsin Legislature reportedly has offered to pay for 100% of the new Vikings stadium, to keep the Vikings in the Packers’ division.

• To finance their stadium push, Ramsey County is now suggesting a tax on surging local sales of Prozac and Wellbutrin.

I’m not a lobbyist, but these do not strike me as good signs for the Vikings.

– Loveland