Writing for MinnPost, my friend John Reinan declares the Affordable Care Act to have had “the worst new-product rollout in memory.” He writes:

[T]hree years after the passage of Obamacare — which itself took place after two years of heated, publicized debate — Americans understand very little about the program. In fact, a recent survey by the Kaiser Family Foundation found that nearly half of all Americans (44 percent) don’t realize that Obamacare is actually the law of the land. Fewer than one in four Americans has gotten any information recently about the health care law from a doctor, a health care organization, a federal agency or a state agency.

That’s just nuts. With three years to inform the public about the new law, the federal government has failed miserably. If this were a new car, a new soft drink or a new movie, people would be getting fired.

Emphasis mine. Perhaps this is a bit different in Minnesota, where our state’s new health insurance exchange, MNsure, has launched a full-on marketing assault in the lead-up to Obamacare open season in October. According to WallStCheatSheet.com:

Minnesota’s marketing scheme was also designed to address another problem; Kaiser’s August survey also showed that a large proportion of respondents, 19 percent, said they got most of their information about the Affordable Care Act from comedy programs like The Daily Show, while just 14 percent said they got most of their information from state agencies.

The god damned Daily Show. With an un-American (literally) as its pinch-hitting host for the summer. Ask not what your country can do for you; ask what your Daily Show can do for your country.