Blogging is dead.
I know what you’re thinking…and it’s not did he fire six shots or only five. You’re thinking the irony of blogging about the demise of blogging is pretty rich. It is. But bear with me.
The death of blogging has been widely reported in the online world lately, on Twitter and Facebook, and by any number of prominent authorities, not the least of them being Virginia Heffernan, the high priestess of all things digital and lately uber-correspondent for Yahoo! News. In fact, in the wake of the recent calamitous Facebook IPO, Heffernan wondered if social media might also be headed for the dustbin of digital history.
As welcome as that prospect might be…wouldn’t it be great if we could all get back to doing real work…I suspect most of the social media and even blogging are not dying but are instead evolving. I think all of these forms, as they adapt and refine themselves to the conditions in the digital ecosystem, will not only survive but get better. Let’s face it: How could they not?
They’ll survive by getting smaller and smarter and much, much less democratic. Information does not want to be free and it doesn’t want to come from everywhere all at once. Information wants to have value. What the heap of words reduced to bits and bytes that is the blogosphere needs now is a little natural selection. Let the hacks and the poseurs and the self-indulgent and the wingnuts of every persuasion go extinct.
There is a kind of digital hipsterism in force in the online universe…a constant, lurching, desperate search for a ride on the Next Big Thing. This leaves behind a trail of semi-useful tools that got discovered, over-used, and that are being gradually abandoned by people who no longer find them worthwhile, or who hate the loss of privacy that comes with every new digital identity, or who simply never had anything meaningful to communicate in the first place.
Where it once seemed that someday everyone would have a blog that nobody read, it now appears that just the opposite may come to pass: We have begun to look for voices that matter, prose that tracks, judgments that are more than the idle head-scratching of the uninformed. The blogosphere isn’t dying…it’s just ready for a heavy winnowing out. In the future, not everyone will blog. Those who remain will be those are read.
The same thing is happening with self-published books. Until recently, it appeared that ebooks had thrown open the door to anyone wanting to call himself or herself an author. The reality is that the odds of success with a self-published book are vanishingly small and are a function not only of the vastness of the competition but also the fact that most of the people who give this a try are, however earnest, simply not any good. The door may be open, but rarely does the real thing walk through it.
For those of us suffering in the transition from the analogue past to the digital future…the very subject of Virginia Heffernan’s forthcoming book Magic and Loss…that new sound that can now be heard faintly amid the din on the Internet is the the sound of our analogue hearts still beating.