A brilliant and widely circulated Chicago Tribune obituary claims that Facts has died. If you haven’t read the whole thing, here is a flavor:

Through the 19th and 20th centuries, Facts reached adulthood as the world underwent a shift toward proving things true through the principles of physics and mathematical modeling. There was respect for scientists as arbiters of the truth, and Facts itself reached the peak of its power.

But those halcyon days would not last. People unable to understand how science works began to question Facts. And at the same time there was a rise in political partisanship and a growth in the number of media outlets that would disseminate information, rarely relying on feedback from Facts.

… Facts is survived by two brothers, Rumor and Innuendo, and a sister, Emphatic Assertion.

Services are alleged to be private. In lieu of flowers, the family requests that mourners make a donation to their favorite super PAC.

I’m a starry eyed optimist, so I choose to think Facts is still on life support hoping for a miracle recovery. But if the President and his team can’t successfully breathe life back into five key Facts that are currently on life support, it’s difficult to see how he can win in November.

Fact #1: Obama opted for a private health insurance reform model developed by Mitt Romney and other conservatives, rather than an insurance plan run by government.

Fact on life support.
• Fact on Life Support: Only 25% of people who took the Kaiser health reform quiz understood that Obama’s health reforms will not “create a new government run insurance plan to be offered along with private plans.”

• Implications of Death: GOP parrot trainer Frank Luntz has commanded his cockatiels to repeat the phrase “government takeover of health care” for a very sound political reason, because market research shows that is a compelling reason for moderate swing voters to oppose health care reform. The more swing voters believe that falsehood, the less they like Obamacare and Obama.

Fact on life support.
Fact #2: Bush policies and the economic downturn under Bush were the most powerful causes of the ballooning national debt, and Romney wants to extend those Bush policies.

• Fact on Life Support: Out of twelve issues, there is only one issue where voters say Romney would do a better job than Obama – handling the deficit. Voters currently believe Bush disciple Romney is the best person to tackle the debt that Bush policies largely created.

• Implications of Death: The size of the debt is especially concerning to moderate swing voters, so getting blamed for causing that problem badly hurts the President’s prospects of wooing that key constituency.

Fact #3: Obama’s stimulus package of tax cuts and investments helped ease the pain and damage done by the Great Recession.

Fact on life support.
• Fact on Life Support: Over half of independents (56%) believe the stimulus didn’t make any difference.

• Implications of Death: The central issue of the campaign is the economy, stupid. If swing voters don’t believe Obama was effective on the issue that concerns them the most, look out.

Fact #4: In terms of private sector job creation, things have gotten significantly better during Obama’s time in office than they were under Bush and the the Bush policies Romney proposes to resurrect.

Fact on life support.
• Fact on Life Support: Three-fourths (75%) of independents believe that the economy has gotten worse or stayed the same, and 77% of independents believe the economy is still in recession.

• Implications of Death: Even if most voters blame Bush for the economic meltdown, as most still do, according to polls, it’s difficult to see how swing voters who believe that things are still headed in the wrong direction will vote to rehire the incumbent President.

Fact #5: In the Obama years, taxes for the middle class were near historic lows.

Fact on life support.
• Fact on Life Support: Eighty-five percent of independent voters incorrectly believe taxes on the middle class either increased or have not changed.

• Implications of Death: Independent swing voters vote their pocketbooks, and oppose paying more in taxes. If they perceive that they were paying high taxes in the middle of a recession, the Democrat in charge will get the lion’s share of the blame, because Democrats are usually presumed to be advocating for higher taxes.

Of course, there are many other falsehoods hurting Obama. Little things like he is a foreigner, Muslim, socialist designing death panels to kill off your loved ones.

But in a year when the economy is the top issue, and with the health reform bill about to get hot again after the Supreme Court rules, these are the five dying Facts that are hurting Obama the most with swing voters. Team Obama needs to resuscitate good old Fact, or Obama’s political career will perish with him.

– Loveland