Former Gopher football coach Tim Brewster promised “Gopher Nation” an immediate and dramatic turnaround! The most tremendous players in the nation!! Euphoric student body parades into the best stadium in America!!! A Rose Bowl!!!! And a tremendous pony for the first 10,000 fans through the gate!!!!!
New Gopher football coach Jerry Kill promises little. Underwhelming players. An okay marching band. No beer. Maybe, maybe, a win here and there. Hey, what do you expect, you’re the Gophers.
And Minnesotans are LOVING Jerry Kill.
We Minnesotans have grown weary of sales people. Before Coach Brew, we went gaga for Les Steckel, Red McCombs, Jesse Ventura, Jim Wacker, and many other hucksters who, it turns out, could politic better than they could perform. And they broke our little hearts.
As I’ve said before, expectations management is much more than just smart PR strategy. I believe expectations management is the key to a happy life. And Coach Kill’s anti-pep talks are a model of expectations management, though he would surely caution us about using a strong word like “model.”
Of course, we’ll turn on Coach Kill too when he inevitably – we are the Gophers, after all — underperforms even his low expectations. But at least when Gopher Nation’s next fall happens, it will be, thanks to Kill, from a much lower height.