Expecting More From News-Sponsored Polls

Last week, MinnPost released its inaugural public opinion poll, another step in it’s maturation as an increasingly central part of the Minnesota news landscape. I maintain polls are an important part of news coverage in a democracy, and Minnpost proved it last week when it was the first to tell the story of the public blaming Republicans, by a 2-to-1 margin, for the bitterly debated government shutdown. After months of wonky budget debate coverage, it was interesting to read about the public verdict, as measured by a random sample survey. Our little MinnPost is growing up.

But I have higher aspirations for MinnPost. In the future, I hope MinnPost polls will focus on more than just “approval,” “blame,” and “if the election were held today” questions. Goodness knows, that ground is already covered ad nauseum by the Star Tribune, Pioneer Press, Minnesota Public Radio, University of Minnesota Humphrey School, St. Cloud State and many others.

I hope MinnPost, or someone else in that pack, also asks questions that probe the values underpinning the opinions. For example, they could ask something like this:
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