5 thoughts on “PowerPointless

  1. Jim Leinfelder says:

    Not to be a nit picker, and yet: that’s Corporal Klinger, soldier. Perhaps Col. Klink and Cpl. Klinger have conflated in your pop culture memory.

  2. Joe Loveland says:

    Great stuff DFC. Thanks for passing along the AdStories. I’m going to paste them below to make it easier for people…

    What they call PowerPoint in the Olden Days

    Sovereign Hill was the agency’s smallest client – and a lot of fun to work on. Located at Ballarat, about 2 hours drive from Melbourne, Sovereign Hill is an 1850′s theme park based on a gold rush township.

    Sovereign Hill prides itself on authenticity and there was no better example of this than its Managing Director, at the time, Peter Hiscock. He basically lived and breathed the 1850′s. He’d typically turn up to work dressed in period clothing befitting the Governor of the township. Likewise the administration building, which housed his office, replicated a Governor’s residence built on a hill overlooking the theme park. And inside Peter’s office there was simply no evidence of the 20th or 21st centuries.

    We were gathered in Peter’s office to present the new campaign for the upcoming school holidays. But Peter was still buzzing from a presentation I’d done for him a week earlier in the agency. He was particularly taken with PowerPoint which was still relatively new and he hadn’t seen before. He was intrigued by how the slides on my computer were being simultaneously projected onto the large screen.

    Peter attempted to describe PowerPoint to his assembled colleagues who, apparently, had not been exposed to the latest wonders of the big city. They all looked on respectfully as Peter explained, “The advertising agency, has an amazing new magic lantern system”.

    If that’s the dashboard…

    The CEO of one of my client companies hated sitting through long presentations so had instructed his department heads to summarise their monthly reports in a single PowerPoint slide, which he called a “dashboard”.

    The dashboard was meant to contain just a few top-line numbers and charts that would show, at a glance, the status of the department and highlight any areas of concern.

    Unfortunately my client, the head of marketing, was incapable of any form of brevity. In the lead up to the first “dashboard” presentation, his dashboard became increasingly complicated as he added more and more numbers and charts, followed by qualifying information – and even a few qualifications to the qualifications. Ultimately it seemed he was attempting to cram his usual 100 slide presentation into a single slide!

    I usually sat in on the monthly meeting so was there as the CEO strode in and gave the signal for the presentation to commence. The projector was flicked on and up came the dashboard on screen.

    For some time there was silence. Finally my client asked the CEO if he had any comments?

    “Just one comment,” replied the CEO. “If that’s the dashboard we’re going to crash the fuckin’ car”.

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