10 thoughts on “Jakob Nielsen on iPad Usability

  1. Joe Loveland says:

    Don’t have one. Mean spouse:

    Marketplace feedback:

    “Apple reported it sold 1 million iPads in the gadget’s first month of availability, nearly double the number of iPhones it sold during the iPhone’s first month in service in June 2007. In addition, the company said iPad users have downloaded more than 12 million apps from the App Store and more than 1.5 million ebooks from the company’s iBookstore.”

    Twitter feedback:

    “Attensity Group released its analysis of public reaction from Twitter, which analyzed 50,000 “tweets” related to the iPad. The survey found that 67 percent of people “like the iPad,” and another 6 percent “love” it.” For those against the product, 24 percent were said to be “not thrilled” with the iPad, while 2 percent “hate” Apple’s new device.

    In perhaps the best bit of news for Apple from the survey, 87 percent of those talking about the iPad on Twitter after the product launched indicated they will buy an iPad, while just 13 percent said they will not purchase one.

    The biggest complaint from new iPad users was the fact that the device will not replace an iPhone. The study found that 26 percent of those complaining about the device wish it could replace their handset. Another 19 percent were upset over the lack of support for Adobe Flash, while 17 percent believe the pricing of applications on the App Store is too high.

    The mention of iPhone replacement could suggest that users who bought the Wi-Fi-only iPad on Saturday wish they had waited for the 3G model…”

  2. Ellen Mrja says:

    Wow. Impressive sales figures. Don’t understand why anyone was disappointed the iPad wasn’t an iPhone. Steve Jobs isn’t iStupid.

    And not supporting Adobe Flash was a cold-hearted but smart business move, plain and simple. I can see Flash beginning to flickr (get it?) as we speak.

    I’m interested to see if anyone who owns the iPad has the same problems Nielsen alludes to with screens opening up when you don’t want them to do so, users not knowing where to click or how to continue a “page”.

  3. Joe Loveland says:

    Interesting historical context in this PC World article: “Are Ipad Skeptics As Wrong As Iphone Naysayers Were.”

    I played with an iPad in the toy store and was in the “like not love” category. Fun, not lifechanging. However, it’s very possible I’d learn to love after 1) a longer courtship and 2) getting it geeked out with my customized apps. That’s what it took for my iphone. And I for sure will like it more a year from now when it has more features and costs $150 less.

  4. Ellen Mrja says:

    Keliher’s BoingBoing link contained a line that’s just too good not to pull for you all:

    “The model of interaction with the iPad is to be a “consumer,” what William Gibson memorably described as “something the size of a baby hippo, the color of a week-old boiled potato, that lives by itself, in the dark, in a double-wide on the outskirts of Topeka. It’s covered with eyes and it sweats constantly. The sweat runs into those eyes and makes them sting. It has no mouth… no genitals, and can only express its mute extremes of murderous rage and infantile desire by changing the channels on a universal remote.”


    1. Joe Loveland says:

      That is a nicely expressed Steve Jobs diss.

      I can’t write that colorfully, but let me offer a contrary theory. Maybe these are the consumers Apple is appealing to: Folks who are smart and diligent about their chosen discipline, but have no interest in getting smart or diligent about what goes on under the hood of the PC. Maybe Apple’s targeted consumers are folks who just want to drive a car that runs well, without first having to go to mechanic school.

      When you think of it that way, the millions of Apple consumers don’t sound quite so moronic.

      As someone who has both a PC and Mac, I will tell you that the best thing about Apple products is that they are much more intuitive to use and much less apt to break. Those are pretty basic product attributes.

  5. Ellen Mrja says:

    Yahoo has been tracking its own users who have purchased iPads. Results are no shocker: Most iPad purchasers (cf. Yahoo) are males (66%), aged 35-44 who have higher disposable incomes than Yahoo typical user.

  6. Ellen Mrja says:

    And now the POTUS has weighed in on the iPad. This from Amy-Mae Elliott in a Mashable post:

    “Although before his inauguration U.S. President Barack Obama was rarely seen without his BlackBerry, he has criticized the current crop of popular consumer gadgets for helping make information a ‘distraction.’

    The context of his comments is important; Obama was talking about the importance of education and Thomas Jefferson’s realization that citizens must stay informed to make a democracy work. If quoted out of context, though, his comments might not be too popular with freedom of speech advocates — or gadget lovers, for that matter.

    ‘You’re coming of age in a 24/7 media environment that bombards us with all kinds of content and exposes us to all kinds of arguments, some of which don’t always rank all that high on the truth meter,’ the AFP reports Obama saying during a talk at Hampton University in Virginia.

    ‘With iPods and iPads and Xboxes and PlayStations — none of which I know how to work — information becomes a distraction, a diversion, a form of entertainment, rather than a tool of empowerment, rather than the means of emancipation.’

    Obama, arguably the most social media savvy of all U.S. presidents, went on to suggest that the traction gained by the ‘craziest claims’ from blogs and talk radio outlets is ‘putting new pressures on our country and on our democracy.’”

    I have to say: I agree with him.

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