5 thoughts on “The Working Script for Saturday Night Live Skit

  1. Dennis Lang says:

    Brilliant! It’s all too formulaic and predictable isn’t it? The corporate conglomerate attempting to erase that damaging public perception. I imagine every first-year PR student on the planet gets the same textbook in managing a crisis of consumer perception. How do you think Toyota is doing?

  2. Ellen Mrja says:

    Ah, bowling. Those were the days.
    As for Toyota, that ship continues to sink..slowly..slowly.. If it turns out the parent corp knew about some of these safety and design flaws and yet signed off on production, Toyota’s problems are just beginning. Something like 39 deaths are possibly being blamed on Toyota’s. The recalls keep expanding to Prius car and Tacoma trucks. It just keeps getting worse for everyone.

    Here’s an example where all the crisis management and PR wizardry in the world will not help. Toyota needs to step up, recall suspected vehicles, take losses while it tries to make things right, find out how this happened and seriously hold people accountable.

    Of course, no executives will be held criminally negligent; we don’t “roll” that way in this country. But the civil suits filed against Toyota will be staggering.

    1. PM says:

      Will this be any worse than what happened to Ford with their exploding gas tanks?

      Not only did they recover, but they appear to be the dominant US car company (left).

      Clearly, Toyota is not going to disappear overnight–and maybe never. It all depends on whether they can rebuild their image as THE quality brand. Honda and Kia and the rest will do everything they can to take market share. Perhaps it is a good thing for Toyota that this is happening when the auto market is in a temporary slump….

  3. Ellen Mrja says:

    PM: I assume you’re talking about the Pinto. Wiki has a summary; you can judge for yourself how the company handled things. http://en.wikipedia.org/wiki/Ford_Pinto

    But you’re right – currently, Ford is the only U.S. car company I’d consider owning stock in. Plus, it “gets” the importance of using online marketing and social media strategies to find new generations of customers.

    Take a look at the company’s Ford Fiesta website: http://www.fordvehicles.com/cars/fiesta/ So brilliant that I had my students study it fall semester as a case study of “how to do it.”

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