The Paul: Go Vikes!

Oh, the Saints. St. Paul’s minor-league baseball team knows a thing or two about clever, humorous, opportunistic promotions. Among their best recently was a giveaway of 2,500 “bobblefoot” dolls, ostensibly as a nod to National Tap Dance Day but clearly a jab at former Senator Larry Craig.

Allow me to share some news from a recent alert from the team:

In support of a movement begun by KFAN’s morning show, the Power Trip, the minor league baseball team that plays its home games at Midway Stadium will remove the “S” word from both the beginning and end of its name and will be known simply as “The Paul” through Sunday. The Minnesota Vikings are in the midst of a run to the NFC Championship Game, and The Paul wouldn’t dare utter the name of this week’s opponent.

On Tuesday morning The Paul’s Executive Vice President Tom Whaley appeared on KFAN’s morning show, The Power Trip, with The Superstar Mike Morris, Chris Hawkey and Cory Cove. Whaley was asked by the trio to become the first in a long line of companies, cities and more to remove the “S” word from their name. Not only did Whaley agree to support the effort, but he and the club have also decided to incorporate the name change during their 2010 season.

KFAN called us Tuesday with an idea that was perfect,” said Executive Vice President Tom Whaley. “We’re thrilled they would think of us first. When you think about it, there are a lot of folks they could’ve called first: John, Thomas, Kate, Ben and Scholastica to name a few.”

The club will don jersey’s with the name “The Paul” across its chest during a regular season game in 2010. The team will align itself with other organizations with the “S” word in its name with a night full of fun for which The Paul is known.

For more information, contact “The Paul’” at 651-644-6659 or visit the website that has appeared in every previous press release by the team.

Michael Rand of the Star Tribune says it all: “It’s a shameless publicity grab, but as usual, it has worked for the St. Paul Saints … or should we say ‘The Paul.’ “

3 thoughts on “The Paul: Go Vikes!

  1. Mike, I misread and thought they were just dropping the letter “S” — so they’d be the Ain’t Paul Aint.

    Which would be cool too.

    Could lead to a new Republican slogan: Ain’t Obama Ain’t

  2. The success of shameless publicity grabs is directly proportional to the amount shamelessness with which you pursue them, and the amount of fun you express in the process.

    Go, The Paul!

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