Most of the public relations around the U.S. Senate recount has come in the form of dueling flack attacks. The Franken campaign has been at least as over-the-top as the Coleman campaign, including its gratuitous mention in today’s recount briefing of the Kazeminy-Coleman FBI investigation. (Holy kitchen sink strategy, what does Kazeminy have to do with the recount??)
But I have to say the Franken campaign did some kick ass communications work yesterday when it released this video of voters who allegedly had their absentee ballots rejected illegally.
Whatever you think about the substance of the issue, this shows the importance of using the most sympathetic available messenger. When Franken’s lawyers make a legal argument about these ballots, eyes roll. But when average Minnesotans tell their personal stories around the very same issue, more eyes are opened.
Instead of using legal abstractions, this tactic uses human reactions. Instead of coming from courtrooms, it comes from livingrooms. Instead of using spreadsheets, it uses stories. Instead of coming from the head, it comes from the heart.
The messenger is the message. This is what good communications work looks like.