A few posts back, my friend Loveland wrote about PR people playing the role of Chief Wet-Blanket Officer (CWO) for their organizations — dampening expectations so that reality, when it arrives as it inevitably does, doesn’t disappoint by comparison.
I’d extend the duties of the CWO to include the occasional gentle handling of an idea that comes from within an organization that 1) someone thinks would make great PR while 2) we lofty PR professionals don’t.
Today, Starbucks is closing almost all of its U.S. locations, more than 7,000 of them, for three hours to do employee training. It’s the kind of thing I could see the PR/CWO hearing about and naysaying — “Interesting, sure, but not a lot of PR ammo here, really. Next agenda item.”
But, as it happens, I’ve been hearing about this story all day. A nice coverage coup for Starbucks, and a reminder, perhaps, to encourage the keeping of one’s wet-blanketing reflexes from becoming too smothering.