Years ago, I was involved in putting out an announcement for a client that looked to be a pretty routine thing but turned out to be a big deal.
It wasn’t so much to do with the content of the announcement that made it a big deal, it was the timing. Other stuff happened on the day such that the release crossed the wire at just the right time to make it look very savvy.
Except, of course, it wasn’t. If I remember right, the extent of the strategy was that it went out after the last person in the approval chain signed off and when a bored intern got around to setting it up with the wire service.
But we did enjoy the short flurry of buzz within the industry about what a great, strategic coup it was to have timed the release for the moment we did. The fates consipired — we got a free one.
Time.com’s Ana Marie Cox blogged yesterday about this same sort of thing happening in the campaigns today — about how desperate pundits are to tie every move the campaigns make back to what must be some great and secret plan.
I like the way Cox puts it: “this eagerness to imbue campaigns with unearned sophistication.” Do you agree, those of you with political backgrounds?
I tend to agree with her that the pundits — and the people — want to believe that the guys behind the strategy curtains are singing from some grand score. It’s a lot less fun to imagine tired, stressed, overworked humans just making it up as they go.
— Hornseth invoice samples kind