We, Uh, Meant To Do That…Right

Years ago, I was involved in putting out an announcement for a client that looked to be a pretty routine thing but turned out to be a big deal.

It wasn’t so much to do with the content of the announcement that made it a big deal, it was the timing.  Other stuff happened on the day such that the release crossed the wire at just the right time to make it look very savvy. 

Except, of course, it wasn’t. If I remember right, the extent of the strategy was that it went out after the last person in the approval chain signed off and when a bored intern got around to setting it up with the wire service. 

But we did enjoy the short flurry of buzz within the industry about what a great, strategic coup it was to have timed the release for the moment we did.  The fates consipired — we got a free one.

Time.com’s Ana Marie Cox blogged yesterday about this same sort of thing happening in the campaigns today — about how desperate pundits are to tie every move the campaigns make back to what must be some great and secret plan.

I like the way Cox puts it: “this eagerness to imbue campaigns with unearned sophistication.”  Do you agree, those of you with political backgrounds?

I tend to agree with her that the pundits — and the people — want to believe that the guys behind the strategy curtains are singing from some grand score. It’s a lot less fun to imagine tired, stressed, overworked humans just making it up as they go.

— Hornseth invoice samples kind

One thought on “We, Uh, Meant To Do That…Right

  1. jloveland says:

    Agree. Lots of people trying to pass off luck as omnipotence. True in all fields, but especially a lot of unearned swagger in politics.

    People sometimes also accuse the media of playing timing games. The conspiracy theory du jour: People are accusing the NY Times of holding a damaging McCain story until McCain was the nominee. The story is about McCain’s former campaign staffers playing bouncer to a lobbyist friend. However, it appears the publishing date probably was driven by old fashioned competitive pressure (New Republic reportedly was about to publish the story).

    If the NYT was just a liberal rag precisely timing such stories to allow Dems to do their evil deeds, I know a lot of Dems who wish they would have published the lobbyist groupie story much earlier (they had been working on it for months), to perhaps prevent McCain, arguably the Republican’s strongest General Election opponent, from getting the nomination. Or much later, so McCain wouldn’t have 8 months until the General to allow the storm to blow over.

    A lot of Dems also wish that “liberal mouthpiece” wouldn’t have published the Obama-Deval Patrick plaigiarizing story on the eve of a key primary, tubing the guy who looks to be their strongest candidate in the General.

    Conspiracy theories are fun, and there probably couldn’t be a blogosphere without them. But people go a little loopy with them.

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