I Demand a Better Headline

An old friend of mine, and fellow Shandwick alum, Rob Zeiger, is a PR Corp Comm type who has never been able to get the newsroom out of his blood. He regularly emails around a real but goofy headline under “I demand a better headline” and communications folks — some of us old headline writers, some readers also of this blog — chip in with punny headlines to amuse one another and avoid doing real work.

I asked Rob if we could occasionally steal his stuff, he said yes, and so we will on occasion — like this one.

Rob spots a problem in the Saginaw, Michigan, News: “Newspaper Puts Horse Ad Under ‘Good Things To Eat.'”

Seems an ad from a woman selling a three-year-old mare, Foxy, was mistakenly run the the News’s “Good Things to Eat” ad section. The horse owner said she was outraged, and so were readers.

So here are some headlines Rob’s friends have come up with — jump in and add your own.

Horse Owner Becomes Unglued Over Ad

Filly Beef in Cheese-y Ad Placement

Horse — The Thoroughbred White Meat

Ad Nags Horse Lovers

Whoa: KFC Pulls Reins On Commemorative ‘Barbaro BBQ Bucket’

Arby’s Adopts ‘Don’t Ask Don’t Tell” Policy Over Horsey Sauce Row

And your tasteless contribution?…

— Benidt small business loan kind

3 thoughts on “I Demand a Better Headline

  1. Dennis Lang says:

    To tell you the truth, I’m not sure how to navigate this blog, so under the category of journalism but not exactly “fun journalism” (see preceding) I happened across one of the most gripping and unsettling images of war: award winning photo by Nina Berman, accompanied with article by Ron Steinman. A wedding picture not for the faint of heart–a “result of war.” Found on-line –“The Digital Journalist, March 2007, issue 113. The image of war that “has crept into the most common phase of life” rarely if ever in my mind adequately captured by the media. Ms. Berman was on assignment from People Magazine. They chose not to publish the photo. If you were the editor would you have run it?

Comments are closed.