When people are asked by news reporters about alleged scandals, some in my profession, much to my chagrin, counsel them to essentially ignore the question and mechanically “bridge” back to their key messages.
“My slush fund aside, keep in mind that our stock price is soaring, I donate to loveable charities and our widget is improving lives!”
It works every time.
Hyperbolic you say? Check out this clip, sent to me by Benidt, in which a beleaguered politician continually goes with the mother of all bridges.