Many PR people have differing views on proper interview etiquette. When asked an outrageous question, should you point out that it’s outrageous, or bury your true feelings and calmly answer it? If an interview is conducted abusively and unprofessionally, is it ever okay to terminate it and walk away? When ambushed by a reporter demanding an on the spot interview, should you do it so you don’t look bad or politely decline?
While there are differing opinions on those kinds of issues, I’m pretty sure there is something close to unanimity around this PR question: Is it ever okay to aim a speeding three thousand pound vehicle at a reporter armed only with tough questions?”
Of course not, if the reporter’s version of the story is in fact correct. (As I joked with a reporter friend, that’s unprofessional behavior, unless you also place your well-worded public statement on the vehicle’s spiked side mirror.)
Seriously, has there ever been a better advertisement for the value of media training? Or perhaps frontal lobotomies? If this really happened, I hope this guy is awarded more than Dan Rather.