Three of us — Benidt, Mrja and I — found ourselves in some atypically non-Rowdy company this afternoon as guests of the Minnesota PRSA’s Annual Professional Practices Conference. We comprised the panel in a breakout session about some of the things that organizations might consider before venturing into blogging on their own. Actually, I think we did more learning than leading, which is always a nice fringe benefit. Thanks to the organizers and participants being a part of it.
Of course, we here at the Crowd aren’t an organization, really — we’re just seven independent communications types gathered here underneath this electronic umbrella. This isn’t a corporate blog. But in the session today, we touched on some of the corporate blogs that are out there — and they’re everywhere. CEO blogs, customer service blogs, product blogs, and so forth. They represent a massive amount of effort and resources.
So I thought we might extend the discussion a bit to this forum. What’s your take on the state of corporate/organizational blogging? Are there corporate blogs you visit regularly and admire, and why? What makes them work for you, and in what ways do you think they’re missing the mark? Let’s hear ya.