Corporate Blogs: What Works, What Doesn’t?

Three of us — Benidt, Mrja and I — found ourselves in some atypically non-Rowdy company this afternoon as guests of the Minnesota PRSA’s Annual Professional Practices Conference.  We comprised the panel in a breakout session about some of the things that organizations might consider before venturing into blogging on their own. Actually, I think we did more learning than leading, which is always a nice fringe benefit. Thanks to the organizers and participants being a part of it. 

Of course, we here at the Crowd aren’t an organization, really — we’re just seven independent communications types gathered here underneath this electronic umbrella.  This isn’t a corporate blog. But in the session today, we touched on some of the corporate blogs that are out there — and they’re everywhere.  CEO blogs, customer service blogs, product blogs, and so forth. They represent a massive amount of effort and resources.

So I thought we might extend the discussion a bit to this forum. What’s your take on the state of corporate/organizational blogging?  Are there corporate blogs you visit regularly and admire, and why? What makes them work for you, and in what ways do you think they’re missing the mark? Let’s hear ya.

— Hornseth

Reporter Rage

Many PR people have differing views on proper interview etiquette. When asked an outrageous question, should you point out that it’s outrageous, or bury your true feelings and calmly answer it? If an interview is conducted abusively and unprofessionally, is it ever okay to terminate it and walk away? When ambushed by a reporter demanding an on the spot interview, should you do it so you don’t look bad or politely decline?

While there are differing opinions on those kinds of issues, I’m pretty sure there is something close to unanimity around this PR question: Is it ever okay to aim a speeding three thousand pound vehicle at a reporter armed only with tough questions?”

Of course not, if the reporter’s version of the story is in fact correct. (As I joked with a reporter friend, that’s unprofessional behavior, unless you also place your well-worded public statement on the vehicle’s spiked side mirror.)

Seriously, has there ever been a better advertisement for the value of media training? Or perhaps frontal lobotomies? If this really happened, I hope this guy is awarded more than Dan Rather.

– Loveland