“Wouldn’t it be nice if you could buy coverage in the media for a flat fee the same way you buy ads in a magazine or on TV? Well, now you can.”
That’s the chirpy pitch being made a Burnsville-based agency, Pay-Per-Interview Technology. In their words, “With a pay-per-placement publicity structure you pay only for stories about your product that appear in the media. Pay-Per-Interview Publicity® is our guarantee that you will get media coverage for your money. We think it’s a better way to sell publicity, and more than 1,000 clients have agreed, making us the nation’s top performance-based PR firm.”
In a world where most PR agencies are offering esoteric value proposition pyramids and selling lots of old wine in “new” bottles, these folks are selling something in rare supply in the PR world — simplicity, clarity and certainty.
This is a beautiful selling proposition, and I bet it sells like corporate welfare in red states. But I ask you, is it the best approach for clients?