Impeachable Offense?

- Loveland

Normy the Beer Man?

In the marketing world, it’s called extending the campaign. You take a message delivered at a 50,000 foot level, usually via broadcast ads, and then employ PR tactics that bring that message down-to-earth, where the target audience can touch, feel and experience it.
Or even get a buzz off of it.
Steve Novick, a candidate [...]

Thin Beer…Good Tactic

As a contrast with Loveland’s post below of Senator McCain getting snippy with his press corps, I offer up Senator Clinton’s trip to the back of the plane, beer in hand, for a similar press availability:

Please don’t think for a second that this was anything other than a deliberate set piece created by the campaign [...]